Forget the formula
(A rebellious look - From Kenh14)
Experimenting with new trends and styles is an adventure. Hip youngster have the urge to express their identity “I am me”. Some old generation thinks youngter is fashion obsessed. But this is how they are, under the influence of commercial and world trend.
Brand can catch the pulse of Vietnamese youth through design. The designs needed to stimulate curiosity and communicate a look-at-me attitude to strengthen brand’s position as a leader, fashion trendsetter, and innovator. Like what Honda did.
Don’t forget the past :
(Old school motorbike)
This year is the rising of vintage style in trend. It’s too obvious when you flick any magazines and websites for youth. Among plenty of trends: Some are aesthetic, some conceptual, and some cultural, you can't help notice the evolution of design. The diversity of modern and old fashion brings out the unique look as in clothes, accessories, camera, motorbike…
Yahoo Vietnam has won the market with this commercial, a Vietnamese fairy tale but in a modern concept.
Stay eco-friendly
(Vietnamese Hand-made Soap)
None of the brand (I havent yet seen one) in Vietnam has been focusing on Eco-go-friendly product. But Vietnamese young generation is now aware of the Global warming. They start using eco-friendly product or recycled products, such as hand-made soap, jelly shoes, recycle bags or printing on recycle paper...